Shaping a fresh identity for a next wave real estate company.
Tidewater is a team of real estate entrepreneurs that invests in and develops real estate in the San Francisco Bay Area. Our brand refresh encapsulates Tidewater’s hands-on, collaborative approach to building sustainable economic benefits for its partners and communities.
The creative concept is a harmonious blend of traditional and modern elements. It marries the elegance of a classic palette with the boldness of sans-serif typefaces used in innovative ways. This visual bridge between the past and future expresses Tidewater’s forward-thinking and dynamic nature.
The fresh, nature-derived palette enlivened with a vibrant neon yellow conveys Tidewater’s trustworthiness, longevity, and the light it shines on neighbourhoods and opportunities.
“Rise Together” serves as the succinct tagline, reflecting Tidewater’s commitment to building collective prosperity.