Located in the heart of the City’s Norrmalm district in the downtown area, the Generator in Stockholm has 168 rooms with 568 beds, near shopping, restaurants, parks and cafes. DesignAgency transformed a historic hotel, demarcating the entry with a new steel canopy and artfully arranged potted plants, design the rooms, corridors, lobby and all communal spaces.
The welcome desk features two of Daniel Beckers’ Emily pendants and there is messaging in the space via light installations by Swedish artist Aleksandra Straimirovic, displaying children’s thoughts, dream and observations on life. National pride is shown through using selective Ikea pieces that were up-scaled with Josef Frank’s lavish Mirakel fabrics.