Hilton has announced the launch of a new, affordable lifestyle brand. Conceived in collaboration with DesignAgency the brand aims to merge the best of the hostel experience with the best of the Hilton experience. Motto by Hilton properties will emphasize flexibility in addition to affordability.
The deconstructed hospitality experience will target destinations where Hilton guests want to travel to the most. Rooms will average 163 square feet, with at least 30% of accommodations interconnected.
The four guestroom configurations will include standard rooms, corner rooms, flexible rooms with Murphy beds, and multi-bedded rooms with bunk beds. The hotels will also include Connected Room technology, which will allow guests to control all the features of their room through the Hilton Honors smartphone app.