Paramount Times Square – A Generator Hotel New York City

Paramount Times Square – A Generator Hotel is the latest of more than a dozen projects in our ongoing brand-defining portfolio of work for Generator. The theatrical design concept we created for the hotel balances heritage elements with modernity to usher in a new era for this New York hospitality landmark designed by noted theatre architect Thomas W. Lamb and first opened as the Paramount Hotel in 1928. Guests arrive into a soaring double-height lobby with mood-boosting saturated colours, dramatic drapery, and bold art. The lobby’s bird-cage inspired Paramount Bar beckons after a day of exploring with plush seating, glowing lights, and an inviting atmosphere. Guest rooms offer a tranquil retreat from the vibrant activity of the lobby and neighbourhood. At Paramount Times Square, the striking new design creates unforgettable stays sure to generate buzz.

CLIENT: GENERATOR.