DesignAgency’s goal with Appliance Love was to create a showroom that didn’t look or feel like a traditional appliance or kitchen store. We designed a unique, innovative space to compliment Appliance Love’s boutique, highly tailored approach to customer care and service. To accomplish this we worked with the owner to develop a design concept based around a notional plywood kitchen where the appliances themselves stand out without being overshadowed by any particular kitchen aesthetic. We chose raw plywood, a typical and utilitarian building material, to contrast and highlight the smooth, pristine appliances. The kitchens provide a simple, honest and interactive environment that encourages customers to engage with the appliances as though they were at home.